There are 3 options available for overseas companies looking to register a WeChat Official AccountĪfter setting up the company, you’ll have the business license required to register an official account. Chinese ID of a Chinese National with a WeChat payment account.Chinese Business License obtained by a local company or WFOE (Wholly Foreign Owned Enterprise).To register a WeChat official account for most businesses in China, you will need the following:
GOOD WECHAT OFFICIAL ACCOUNT FOR TEENAGER HOW TO
How to set up a WeChat Official Accou nt? These accounts offer functionality similar to other workplace chat apps like Slack and Workplace by Facebook. Corporate accounts have high visibility and high security as users have to follow the account and then be added manually by the account owner entering their name, phone number and WeChat ID.Īs of December 2017, 1.5 million businesses in China were using WeChat enterprise accounts, with 30 million users subscribed to these accounts. With third-party APIs, corporate accounts have multiple internal management functions, such as internal chat rooms, video conferencing, and resource sharing.
They are not available to the public nor marketers. Users of corporate accounts must be verified internal staff in order to follow the corporate account. This makes this type of WeChat official account similar to what many businesses use Slack and Workplace by Facebook for.
While subscription accounts and service accounts target external markets, WeChat enterprise accounts are primarily for internal communication and management. For companies that operate their WeChat official account as a website this can be crucial to setting up your marketing funnel. You can view data on who scanned which QR code, if users viewed your HTML5 Pages, or whether or not users shared a given piece of content. If you’re looking for a WeChat official account with more visibility read on to the next section.Īnother reason these accounts are so popular with businesses is the fact that they provide a larger amount of data. While these accounts can publish more and theoretically bring more users to your account, you have to remember that these accounts are nested in the subscription folder in a user’s contacts, drastically reducing visibility. This type of WeChat official account is most suitable for individuals and brands that are content based or information-oriented, such as media publications. Subscription accounts are the only type of WeChat official account that is open to individuals, such as bloggers and celebrities, as the others require a company business license. Limiting the number of posts is to prevent accounts from posting incessantly to maintain their position at the top of the WeChat search engine. This allows the most recent articles to receive priority. Wondering why they limit these accounts to posting only once a day? WeChat search places a high priority on the time that an article is posted. All updates are sent to the users’ subscription folder with no push notifications. They can publish once a day to subscribers and publish 1-6 articles each time. They are used much like a daily news feed. WeChat subscription accounts focus on information and brand communication. If this is your first foray into the China market this probably isn’t the right tool for you (but could certainly be worth it once you’ve got your business established). WeChat Mini-Programs are essentially apps that live within the WeChat ecosystem, and are different from the other types of WeChat Official Accounts. There are three types of WeChat official accounts: subscription accounts, service accounts, and enterprise accounts. WeChat Official accounts are available on media, government organizations, individuals/celebrities, and businesses. Service Accounts, Subscription Accounts, and WeChat Work (otherwise known as an enterprise account.) In this blog we will be covering the traditional 3 accounts.
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